About OLGA YANUL
Fashion and beauty are constantly evolving, and Olga Yanul has emerged as a disruptive force challenging the status quo. With a unique vision that merges authenticity, ethics, and avant-garde aesthetics, her approach goes beyond mere appearance—it is a statement of principles. From the most exclusive backstage settings to the pages of the most influential magazines, Olga doesn’t just interpret trends; she rewrites them, proving that true beauty comes from self-connection and a deep relationship with the world around us.
Her journey into fashion began with a fascination for the flawless images of campaigns and editorials, a passion that led her to discover her own aesthetic identity. Over the years, she has learned that beauty isn’t a fixed formula but a personal evolution. “At first, I struggled to find a look that truly represented me, but once I did, everything fell into place. Confidence comes from knowing who you are and how you want to present yourself to the world,” she shares.
Beyond style, Olga has made her values the core of her professional and personal life. Her decision to stop consuming meat six years ago not only changed her diet but also reshaped her perspective on the beauty industry. “I realized I couldn’t support brands that still test on animals. Today, I choose ethical, natural, and vegan brands—those that prioritize sustainability and well-being over empty marketing trends.” This philosophy extends to her deep love for nature and animals: her activism and philanthropic travels reinforce her commitment to a more conscious and responsible world.
Authenticity has been her greatest lesson. Since her teenage years, when she was diagnosed with vitiligo, she has walked a path of self-acceptance, embracing her skin as it is. “When I was 13, my skin started changing, and at one point, it was a mix of white spots and my natural tone. Today, my completely white skin is part of my story. I’ve learned to see beauty in my uniqueness, to highlight my best angles, and to project my essence without fear.”
But her influence extends far beyond her personal journey. Olga uses her platform to celebrate diversity in fashion, driving narratives that amplify authenticity and imperfection. Her love for indigenous cultures, craftsmanship, and her connection to nature are evident in every creative decision she makes. “Beauty has become so much broader today, and that’s incredible. It used to revolve around unattainable ideals; now, true beauty lies in embracing who you are and reflecting it with pride.”
In an industry dominated by fleeting images, Olga Yanul reminds us that fashion and beauty are more than trends—they are tools for empowerment, self-expression, and transformation. Her story is a testament to the fact that authenticity is the ultimate luxury and that within imperfection lies the purest form of beauty.
How has your perception of beauty changed since taking on a leadership role, and how has this evolution influenced your professional decisions?
I think it’s much more practical now. I finally know what products can work the best on my skin and what “look” looks great on me throughout the day (not only for a special occasion);- it just gives you another level of confidence – once you know how to manage your hair and makeup that represents you.
It takes time to feel and find it, and I’m sure it can change in some time – but definitely very empowering. In the beginning, I was slightly confused with the idea of one look that represents me the best, like the sleek back blonde bob – I was trying to wear it different ways before, but in the end, thats something that works the best in any occasion and I love the feeling of it.
What strategies do you use to balance external pressures about appearance with your personal values of beauty and authenticity?
I don’t think I have one. 🙂 I’m still that little girl who looks at an incredible picture from a show backstage or shoot and imagines it would look amazing on me. In my case, only with age have I learned to accept myself the way I am and how to show it and embrace it.
What is the most significant lesson about beauty that you have applied in your life, and how has it shaped your approach to empowering others?
I am constantly learning to accept myself and my skin. I got vitiligo when I was 13, and now my totally white skin is a courtesy of it, not how I was born. It took some energy to live through the time when it was a mix of white spots and my darker skin color, my face, and my body. I love myself the way I am now and am learning to show the best parts and angles.
How do you use your influence to redefine beauty in a way that empowers women and promotes authentic representation?
I’m trying to promote the love of Earth and nature in all possible ways. It’s one of my biggest inspirations, and I feel very connected to it. I love animals and have three rescue dogs; I’m obsessed with gardening and trying to teach my baby how to do it; I love to travel to places where I can help – like my recent trip to Costa Rica, where I was helping to raise awareness and money to the animal shelter. I love authentic cultures, traditions, and crafts – those elements are just a silver lining to everything I do.
How do you think beauty standards are evolving, and what role should the media play in shaping them?
I think the boundaries of beauty are so much wider now, which is amazing. When I was 16 and was trying to be a model, it was all about having the super pretty baby doll face. I never got booked for the big job (some small gigs, but it still was a cool experience and actually my first project in fashion :)) Now, sometimes people ask me if I’m a model – that sounds so surreal (considering how badly I wanted to be one in my teen ages), but I’m so grateful that its not about perfect beauty now – as soon as you realize and accept your personality and style – you know what can make you feel and look beautiful. And it’s so great in everyone’s uniqueness. I think the media should show us more of the unique beauty and stories behind them. Celebrating the real core of beauty, not just trends and fashion – it has to be just the right balance.
How do you incorporate your personal values into your beauty rituals, and how does this influence your well-being?
I stopped eating meat around six years ago; It suddenly felt wrong. I felt the same way toward big beauty brands that would still use animals in their research and testing. Ethical, natural, vegan brands are very important to me and my fashion and beauty routine. I also value brands with messages and values – I am always interested in trying those firsthand. Slow brands – that promote rituals and well-being-at-large and follow their philosophy more than marketing trends.