About JUAN PABLO BONILLA
“Authentic beauty isn’t defined only by what we see but by the truth and connection we find in each experience.”
In this edition of Beauty Voices, we explore the inspiring story of Juan Pablo Bonilla, a visionary leader who, as marketing manager at Sisley, is transforming the perception of beauty into something deeper and more meaningful. For Juan Pablo, beauty is an act of authenticity, a celebration of individuality, and above all, a journey towards self-love.
With a career spanning cinema, mass consumption, and hospitality, Juan Pablo has brought to Sisley an unwavering passion for the genuine and the essential. Each step in his career has added layers of depth to his approach, where the brand represents not only luxury and prestige but also a philosophy that elevates the connection between inner well-being and outer care. From his perspective, beauty isn’t a fleeting trend; it’s a commitment to oneself, an art that invites us to rediscover and honor every facet of who we are.
In this conversation, Juan Pablo shares his personal and professional journey, revealing how his values and experiences have shaped a vision that challenges the superficial to offer something authentic and enduring. We delve into the complexities of leading in a constantly evolving industry and how he has created a space where innovation and tradition meet in perfect harmony. But beyond the products and campaigns, Juan Pablo shows us that his true mission is to inspire others to discover a beauty born from authenticity and deep self-respect.
Join us in this revealing interview, where we’ll discover how, with sensitivity and vision, Juan Pablo Bonilla is redefining beauty standards. Here, beauty becomes an act of self-love and a reflection of the soul. Because for him, true transformation begins from within, and it’s this inner journey that shapes a beauty that truly matters.
How has your perception of beauty changed since taking on a leadership role, and how has this evolution influenced your professional decisions?
A lot! I came from other industries, like film, mass consumption, restaurants, etc., before entering the vast world of beauty. It was something completely new to me, and it’s been one of the industries I’m most passionate about. The way we strive to convey the concept of beauty is very important, as it has gone through a significant evolution, where beauty goes beyond the superficial.
What strategies do you use to balance external pressures about appearance with your personal values of beauty and authenticity?
Being true to my values, knowing who I am and where I’m going, being connected with myself, and accepting myself just as I am—I believe that’s what makes you genuine.
What is the most significant lesson about beauty that you have applied in your life, and how has it shaped your approach to empowering others?
Beauty goes beyond the aesthetic; it has a lot to do with the self-care or self-love you give to your body and mind and how you nourish them, from what enters your body to what feeds your mind. The phrase “as within, so without,” resonates deeply with me, and it all comes down to congruence.
How do you use your influence to redefine beauty in a way that empowers women and promotes authentic representation?
I’ve always been surrounded by women, starting with my mom, who has been the person I admire and who has inspired me the most in life. For as long as I can remember, I recall her always taking care of her skin; there was no way she’d leave the house without makeup, even if we had a 6:00 AM flight—she would wake up three hours early to get ready. She had a phrase I’ll never forget and that I share with my loved ones and my team: “How they see you is how they treat you.” This phrase makes so much sense to me because beauty can empower you, both personally and professionally.
What challenges have you faced in attempting to change the beauty narrative in your environment, and what were the keys to overcoming them?
I believe that sometimes we focus too much on our physical appearance, striving for perfection through filters, aesthetic procedures, and so on. What we don’t realize is that, sooner or later, we’re all going to age, and we end up spending most of our energy on our exterior and forget to live. I believe in taking care of ourselves, always finding ways to look our best with what we have, but not becoming obsessed with the beauty standards set by others. It’s about being at peace with ourselves and accepting ourselves just as we are.
How do you think beauty standards are evolving, and what role should the media play in shaping them?
Beauty standards have changed radically; they used to be more stereotyped or standardized, but now everyone can fit into the concept of beauty. There’s more awareness among younger generations, where talking about someone’s physical appearance is no longer acceptable; however, there are still people who are so obsessed with the physical that they forget their essence. I believe it’s all about finding balance, and this is where the media plays a crucial role—it has the responsibility to communicate beauty from a positive place that everyone can achieve through self-care.
How do you incorporate your personal values into your beauty rituals, and how does this influence your well-being?
I have my moon in Taurus, which makes me very sensory, where pleasure and well-being play a fundamental role in my life. In my nighttime beauty routine, I always incorporate massage techniques or tools like the Ginkgo Gua Sha; while watching my favorite series or simply before going to sleep, I apply these massages to stimulate the muscles and tissues of my face. It’s de-li-cious!